Privacy Policy

 

1. Introduction

At Vurture, we are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains what personal information we collect, how we use it, and the measures we take to protect it.

  • Data Controller and ICO Registration:
    Vurture Ltd is the data controller responsible for the personal data we process. We are registered with the Information Commissioner’s Office (ICO) under registration number ZB868915.

  • Scope of Data Collection:
    We collect personal data both online (e.g., via our website) and offline (e.g., from publicly available business directories). This Privacy Policy applies to all data processed by Vurture Ltd, regardless of the method of collection.

2. Information We Collect

We may collect and process the following types of personal information:

  • Personal Details:
    Your name, email address, phone number, and postal address when you contact us or fill out a form on our website.

  • Payment Information:
    When you purchase our services, we collect payment details, including credit/debit card information, which is processed securely by our payment providers.

  • Technical Data:
    Information such as your IP address, browser type and version, and details about the devices you use to access our website.

  • Business Contact Details from Public Sources:
    We may collect business names, addresses, and other contact information from publicly accessible directories (such as Companies House or online listings) solely for the purpose of direct marketing.

  • Usage Data:
    Information about how you use our website and services, such as the pages you visit and the time spent on each page.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To Provide Our Services:
    We use your personal details to manage your account, process your orders, and provide the services you have requested.

  • To Communicate with You:
    We use your contact information to respond to your enquiries, send you important updates, and communicate with you about your services.

  • For Marketing Purposes:
    With your consent, we may use your email address to send you promotional offers, newsletters, and other marketing communications. You can opt out of these communications at any time.

  • To Improve Our Services:
    We analyse usage data to understand how our website and services are used and to improve our offerings.

  • To Comply with Legal Obligations:
    We may process your data to comply with legal requirements, such as tax and accounting regulations.

  • Direct Marketing and Legitimate Interests:
    For certain business-to-business communications, including our postal marketing, we rely on our legitimate interest to promote our services. This means we may process publicly available business data without explicit consent, provided it is used solely for B2B marketing. If you receive a marketing communication from us and wish to opt out, please contact us at info@vurture.co.uk, and we will remove your details from our marketing lists.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with the following:

  • Service Providers:
    We may share your information with third-party service providers who assist us in delivering our services, such as payment processors, hosting providers, and email service providers. These third parties are obligated to protect your data and only process it on our behalf.

  • Legal Obligations:
    We may disclose your information if required by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, firewalls, and secure servers. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. Once your data is no longer needed, we will securely delete or anonymise it.

  • Direct Marketing Data:
    We retain direct marketing data (e.g., business addresses used for postal marketing) only as long as necessary for our marketing activities or until you opt out of receiving such communications.

7. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right to Access:
    You have the right to request a copy of the personal data we hold about you.

  • Right to Rectification:
    You have the right to request that we correct any inaccuracies in your personal data.

  • Right to Erasure:
    You have the right to request that we delete your personal data, subject to certain conditions.

  • Right to Restrict Processing:
    You have the right to request that we restrict the processing of your personal data in certain circumstances.

  • Right to Data Portability:
    You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have it transferred to another data controller.

  • Right to Object:
    You have the right to object to the processing of your personal data for direct marketing purposes.

  • Right to Withdraw Consent:
    Where you have provided consent for us to process your data, you have the right to withdraw that consent at any time.

  • Right to Object to Direct Marketing:
    You have the right to object to the processing of your personal data for direct marketing purposes. If you wish to exercise this right, please contact us and we will cease using your data for marketing immediately.

To exercise any of these rights, please contact us using the details provided below.

8. Cookies

Our website uses cookies to enhance your experience and provide certain functionalities. Cookies are small data files that are placed on your device when you visit our website. You can manage your cookie preferences through your browser settings. For more information on how we use cookies, please refer to our Cookie Policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and we will notify you of any significant changes by email or through our website.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Vurture Ltd
Registered office address: 2a Hope St, The Coach House, Southport, Merseyside, United Kingdom, PR9 0RW
Email: info@vurture.co.uk

If you believe your data protection rights have been infringed, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). For more details, please visit www.ico.org.uk.

Last Updated: 27th February 2025